How a branding project works

1. Brief and quote

You send the concept, the menu text if you have it, and your opening or print date. We ask about anything missing and send a written quote with scope, revision rounds and a delivery date. Nothing starts until you accept it.

2. Name and logo

If you need a name, that comes first, because everything else depends on it. Logo work starts with two or three directions as rough sketches. You pick one and we refine it into the final logo, compact mark and colors.

3. Menu and signage

With the look set, we plan the menu as a grid of sections, then set type and details. Sign and window artwork follows, built to your sign shop's sizes.

4. Files

You get vector and print files for printers and sign makers, screen files for your website and apps, editable menu files for price changes, and a short brand sheet.

Timing around an opening

Openings move. Tell us the date you are working toward and the date the printer or sign shop needs files, and we plan backward from those. If the opening slips, the schedule moves with it.

See the privacy policy for how your brief and contact details are handled.